What is Digital Marketing? (Learn The 7 Major Benefits)

Austin Armstrong • July 18, 2022

Digital marketing is any form of marketing that is performed using electronic devices. Digital marketing channels include but aren’t limited to social media, email, PPC ads, SEO, and even apps. Digital marketing is applicable to any size or level of a business, targeting anybody at any point of the customer journey or any stage of the marketing funnel.


1.    Focus your time and money on the prospects most likely to buy

Digital marketing gives you the capabilities of targeting a hyper-specific audience and send them super personalized messaging across the channels. Technology has developed to the point that we can now target based on behaviors and habits, not just age, location, and interests anymore (although, those are still available and effective).


2.    Less costly than outbound marketing

Technology allows you to track the campaigns performance and make adjustments on the campaign depending on how it is performing. You can’t do this with print, billboards, commercial, or other channels of fixed advertising. You can change the budget; the creatives that aren’t performing well; even the attribution setting. All of a sudden, marketing is very affordable with this.


3.    Evens the field in your industry and can allow smaller brands to compete with bigger brands

Big companies have so much more money to invest; millions of dollars compared to a smaller businesses thousands of dollars. In digital marketing, that doesn’t matter. A great example is search engines. Search engines rank content based on most relatable and trustworthy to the search, not what brand is the biggest or has the most money invested.


4.    Measurable

You can measure any metric you’d like: impressions, engagements, views, clicks, conversions, etc. Digital marketing allows you to view results as they are in action. This is not possible with print or billboards. With those forms of marketing, you wait until after the marketing is done till you can view the results.


5.    Easier to change and adapt a strategy

A huge benefit is being able to change something quick, or midway through a campaign, if the targeting or a certain setting was not right. It prevents you from having to completely start over from scratch and have a failed campaign.

For example, let’s say you are running an ad on Facebook and you included the wrong interest. You can go in and change the interest to the correct one quick and easy. 


6.    Can improve the conversion rate and lead quality

Optimizing your conversion rate is another huge benefit in digital marketing. This is due to how every metric is measurable. You can easily see the charts and therefore analyze what produces the desired results and what doesn’t.


The same can be said for lead quality. Being able to target a hyper-specific audience allows you to attract the exact leads you want which will be more likely to turn into customers.


7.    Engage your audience at every awareness stage

You can follow the entire customer journey through digital marketing. It effectively allows you to push the prospect from one point to the next, when done right. And you can track them the whole way there, really allowing you to nail down what works for your business and your target market.


Digital marketing has been a game changer since the 90’s and will continue to evolve and get even better. When preparing for your next quarter and coming up with a marketing plan, considering digital marketing. It can change the pace of growth for your business and set a great foundation for the growth and profitability that you will see afterwards!

Meet the Author

Austin Armstrong

Austin Armstrong serves as a Marketing Strategist and Content Creator for Crossbridge. Specializing in Digital Marketing, Email Marketing, and Search Engine Optimization, the content generated by Austin serves the broader vision and overall strategy for each company. Austin works closely with Crossbridge's clients to ensure their success in their advertising and marketing efforts. Austin's passion can be seen in each project he undertakes.

Integrated Cross Channel SEO: Blog, Video, and Social Synergy for Success

By David Garman • July 4, 2025
In today's complex digital landscape, a marketing approach that’s pieced together simply won't cut it. For businesses seeking true online visibility and engagement, the power lies in integrated cross channel SEO: blog, video, and social synergy. At Crossbridge, we understand that effective SEO content optimization requires a collaborative strategy across all your digital assets. We bring together a variety of services to ensure your brand's message is cohesive, compelling, and reaches your target audience wherever they are. The Power of a Unified Strategy Individual marketing efforts are certainly valuable, but their true potential is unlocked when they work in harmony. Think of your digital presence as a symphony where each instrument plays a vital role. When your blog content, video production, and social media activity are strategically aligned and optimized for search engines, the impact is amplified. Our SEO content optimization ensures that every piece of content, regardless of its format, is crafted with relevant keywords and valuable insights, making it discoverable and engaging. Blog Services: Your Foundational Content Hub Our blog services are central to your integrated cross channel SEO strategy. We provide optimal keywords, exposing readers to relevant topics, crafting informative and engaging posts that position you as an industry authority. This high-quality content not only educates readers about your services or products but also directly assists in search engine ranking. Each blog post becomes a valuable asset, drawing organic traffic to your website and serving as a rich source for other content formats. Video Production: Captivating and Converting Visual content increasingly dominates online consumption. Our video production services create dynamic and memorable experiences that complement your written content. These videos promote your services, illustrate complex topics, and increase traffic to your website. When optimized for search and integrated with your other channels, a compelling video serves as a powerful conversion tool, drawing customers deeper into your brand's story and offerings. Social Media Synergy: Meeting Your Audience Where They Are Your target audience scrolls through their social feeds daily, and our social media services meet them right there. We craft engaging posts that resonate with specific demographics, driving traffic back to your website, blog content, and video assets. This creates a powerful loop where social media amplifies your SEO-optimized content, and that content, in turn, provides value to your social followers. This continuous interaction is a key component of integrated cross channel SEO. Achieving Marketing Success Through Synergy Crossbridge goes beyond individual service offerings. We orchestrate these elements to achieve marketing success. By utilizing multiple platforms, relentless SEO content optimization, and precise keyword targeting, we ensure your message reaches customers effectively, driving conversions and fostering loyalty. This comprehensive, integrated approach opens up vast potential for your website to become a true hub for business growth. Your marketing strategy expands for greater impacts with email marketing, print services, graphic design, website revisions, and so much more. We are your all-in-one destination for marketing success. Ready to see the synergy in action? Contact Crossbridge today to discuss how integrated cross channel SEO: blog, video, and social synergy transforms your marketing strategy.

Crossbridge’s Custom Graphic Design Services: How Color Psychology Impacts Your Marketing

By David Garman • June 6, 2025
In the vibrant world of marketing, color is a powerful psychological tool. For businesses seeking custom graphic design services for marketing materials, understanding the impact of color is non-negotiable. At Crossbridge Marketing, we dive deep into the psychology of color to craft visually compelling brands that resonate. Choosing the right colors for your brand is a strategic decision that directly influences perception, emotion, and ultimately, consumer behavior. In fact, studies suggest that upwards of 85% of consumers choose a product based on color alone. Color and Emotion: A Direct Connection Color evokes power, emotion, and trust, fundamentally influencing how your brand is perceived. Consider the emotional responses these different colors typically trigger: Blue: Often used by graphic design companies specializing in branding, blue is a popular choice for initiating feelings of calmness, trust, and reliability. Think of banks or tech companies. Red: This bold color evokes feelings of urgency, power, and even hunger. It's frequently seen in sales and food industries for its ability to grab attention. Black: Denoting sophistication, luxury, and wealth, black is a classic choice for high-end brands. Green: Promoting nature, earthy feelings, and eco-friendliness, green is a natural fit for environmental or health-conscious brands. Yellow: This primary color is associated with happiness, sunshine, warmth, and can add notes of youthfulness to your brand’s message. Orange: Providing feelings of excitement and confidence, orange adds an energetic and warm feeling to your brand. Magenta: This inspiring choice allows your brand to stand out. It is a positive color allowing you to evoke feelings of hope, creativity, and kindness. It can send a message of femininity, uniqueness, and youthfulness. Analyzing your audience, their emotions, and the specific niche of your products or services is crucial to understanding which colors will best communicate your message. Our graphic designers will help you determine which colors are best for your brand. Crafting Harmonious Color Schemes Beyond individual color meanings, how colors interact creates specific feelings with your customers. Understanding harmonious color schemes is key to building a cohesive brand palette: Complementary Colors: Opposites on the color wheel (e.g., blue and orange), they create high contrast and vibrancy, often used for emphasis. Analogous Colors: Adjacent colors on the color wheel (e.g., blues and greens), they offer a serene and harmonious feel. Triadic Colors: Colors that form a triangle on the color wheel (e.g., red, yellow, blue), providing a vibrant and balanced contrast. When choosing a color palette for your business's marketing, consider what you sell and who you are promoting your products to. This will help you determine the colors that work best for you. Choosing a primary color that will take up most of your brand logo/image, then selecting secondary colors, will assist in developing your business color palette. As Josh Davis, one of our expert Graphic Designers here at Crossbridge, states: “When choosing a color scheme, I always tell clients to think beyond personal taste — consider your audience, the emotional tone you want to set, and the context your brand will live in. Color isn’t just decoration; it’s a key element of design that communicates mood, trust, and intention at a glance.” Crossbridge Marketing and our graphic design team are experts in developing a unique and successful brand for our clients. We utilize colors that speak your language and effectively promote your business. For professional logo design services and all your custom graphic design services for marketing materials, partner with Crossbridge. We are your graphic design company specializing in branding that understands the true impact of color psychology in marketing. We succeed when you succeed.

Crossbridge’s Digital Marketing: 6 Reasons Businesses Are Investing with Us

May 16, 2025
Investing in digital marketing is no longer optional. It is necessary for continued growth. Small business owners or large corporations who are seeking to amplify their brand's impact and increase measurable results find answers with Crossbridge. We act as your dedicated marketing partner, offering a comprehensive suite of services designed to showcase your brand and connect you with your ideal customers. Here are six compelling reasons businesses choose Crossbridge for their online marketing needs.  1. Dominate Your Local Market with Expert Local SEO Services In today's digital landscape, being easily found by local customers is critical. Our local SEO services are designed to put your business front and center in local search results. We optimize your online presence, content, and advertising strategies to ensure you're visible to potential customers in your area. Whether it's through targeted content, geographically focused digital advertising, or overall online marketing strategies, we ensure you capture local searches that convert into real business. 2. Precision Targeting: Reaching Your Ideal Customer Gone are the days of broad, untargeted advertising. Our digital advertising expertise allows us to pinpoint your ideal customer with laser-like precision. By leveraging sophisticated data analysis and platform capabilities, we ensure your message reaches the individuals most likely to engage with your brand and become loyal customers. This targeted approach maximizes the effectiveness of your marketing spend and drives meaningful connections. 3. Measurable Results: See Your Marketing Dollars at Work Transparency and accountability are at the core of our approach. With Crossbridge, you'll gain clear insights into the performance of your online marketing and digital advertising campaigns. We provide detailed tracking and analysis, allowing you to see exactly how your investment is contributing to website traffic, lead generation, and ultimately, sales. Measurable results empower you to make informed decisions and optimize your strategies for continuous improvement. 4. Maximize Your Return on Investment (ROI) Every marketing dollar should work hard for your business. Our strategic approach to digital advertising and overall online marketing is designed to deliver a strong return on your investment. By combining targeted reach, compelling creative, and continuous optimization, we ensure your marketing budget is used efficiently to achieve your specific business goals. 5. Your One-Stop Marketing Powerhouse Why juggle multiple vendors when you can find everything you need under one roof? Crossbridge boasts a diverse team of in-house specialists, including a dedicated web development company (Birdeye), a creative videography and photography department, talented graphic designers, skilled content creators, experienced advertising specialists, a comprehensive print department, and the large format printing and vehicle graphics expertise of Troyer Signs. This integrated approach ensures seamless collaboration and a unified brand message across all your marketing efforts. 6. Multi-Reach Platforms: Connecting with Your Audience Everywhere Your customers aren't just in one place online. That's why Crossbridge crafts marketing strategies that leverage a multitude of platforms to reach your audience wherever they are. From social media and search engines to email marketing and targeted online advertising, we create a cohesive presence that maximizes your visibility and engagement across the digital landscape. At Crossbridge, we're more than just a marketing agency – we're your dedicated partner in success. Let our comprehensive buffet of services including local SEO services, expert digital marketing, and our cutting-edge and customizable web development company (Birdeye) offer solutions to be the catalyst for your business growth. Contact Crossbridge today and let's define your marketing strategies and achieve your business goals together. Invest in Crossbridge. Invest in success.