6 Winning Strategies to Drive Traffic to Your Website

Austin Armstrong • July 14, 2022

“What can I do to drive traffic to my website?” This question has come to resonate with any business owner with a website. Over the last few years, having a website has become an essential piece of business. During the start of the pandemic in 2020, E-Commerce sales increased by 43% or $244.2 billion, compared to 2019 (according to census.gov). In 2021, sales increased another 14%.


These statistics drive home the fact that E-commerce is a growing platform and will continue to do so as markets evolve deeper into technology. To be a thriving business at the top of the food-chain, you must have a website and you must be able to drive traffic to it. Here are 6 strategies you can implement to drive traffic to your website. 


1.    Local SEO

For every local small business, this is a staple that you must implement just to compete for a piece of the market share. SEO (Search Engine Optimization) is a set of techniques and practices used to improve the appearance and positioning of your domain when a related topic, word, phrase, etc. is searched. Some good beginning steps to take for local SEO include:


  • Properly Setting up Google My Business and making sure your social media pages are set up correctly as well.
  • Use Google Trends to research keyword trends for your business’s niche and location, then apply those keywords.
  • Monitor your positioning and appearance.


2.    Content Creation

This is a form of inbound marketing, where the right people find YOU. Creating blogs is a great content marketing strategy for SEO, but there are some things to know before starting to write a blog. This will include: understanding your buyer persona or who you are writing for, conducting topic and SEO research, utilizing copywriting strategies to write the blog, then publishing and promoting the content.


3.    Paid Advertising

Paid ads are effective at quickly driving traffic to your site. There are many different formats, options, and levels to running paid campaigns. Targeting and goal settings allow you to target who you want and encourage them to do what you’d like, from engaging with your post to buying your product/service.


4.    Organic Social Media

If you are a retail or B2C business, you should always be posting on social media to stay in front of your followers. Utilizing new features are important here because many times when a platform creates them, they are built to help better the user experience for the user, which in turn, can help you create a better experience for your customers and followers. 


Another important note here is to use the correct social media platforms based on your target market – if you are targeting young gamers, then you should be running ads on YouTube and Instagram, not Facebook.


5.    Community Interaction

This is another important aspect to organic social media. When engaging with your community, you increase your brand recognition. Increasing your brand recognition leads to an increase in traffic to your website. 


A great example of this is Wendy’s Twitter presence. They interact with their followers what seems to be every day. Whether it be in a genuine human interaction or fielding customer complaints, they are always engaged.


6.    Email List Building

Email marketing is a great tool to utilize when posting a new blog or post. You can send an email to your email list and gain some traffic. Before you begin building a list, it is important to understand that this is an information transaction. You gain their email address, they gain a good user experience or content. 


Places you may place these transactions include social media, a sign-up form on your website, or a content offer.



Driving traffic is a hard task that consists of many different strategies and paths. Try implementing these strategies and see which one works best for you! Keep in mind that certain strategies may take longer than others, but usually the longer-developing strategies are more profitable and efficient in the end.

Meet the Author

Austin Armstrong

Austin Armstrong serves as a Marketing Strategist and Content Creator for Crossbridge. Specializing in Digital Marketing, Email Marketing, and Search Engine Optimization, the content generated by Austin serves the broader vision and overall strategy for each company. Austin works closely with Crossbridge's clients to ensure their success in their advertising and marketing efforts. Austin's passion can be seen in each project he undertakes.

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By David Garman • September 5, 2025
In today’s multi-device world, your website’s success hinges on its ability to adapt. At Crossbridge, we specialize in responsive web development. Our responsive web design is a crucial service that ensures your website provides a seamless experience for every user, on every device. As a professional responsive web design agency, we understand that your website's content must be easily viewable, and its functionality must be perfect, regardless of the screen size or dimensions it's seen on. Our developers are experts at making sure your site looks and feels flawless on computers, mobile devices, tablets, and more. Why Responsive Web Design is Now a Necessity Think about how you use the internet. You might check a website on your desktop at work, browse on your tablet at home, or quickly look up information on your smartphone. If a website forces you to zoom in, scroll horizontally, or deals with images that are too large to load, you'll likely leave. This user frustration leads to high bounce rates and lost opportunities. A well-executed responsive web design strategy is what prevents this. It’s an approach to building websites that fluidly adjusts its layout, images, and content to fit the user’s screen. This professional standard ensures that your message and brand remain consistent and accessible, no matter the device. Our Approach to Responsive Web Development Our team of expert developers and designers goes beyond the basics to deliver a truly optimized website. We implement flexible grids, scalable images, and modern code that intelligently detects the user’s screen and dimension. This means your website is not simply a smaller version of its desktop self; it is a fully optimized, intuitive experience.  For our clients, this means that every image is clearly visible, every button is clickable, and all content is legible. We ensure that your website loads quickly on mobile connections, a critical factor for both user satisfaction and search engine rankings. We ensure that your websites are always built to the highest standard for optimal functionality on any platform. The Business Advantage of Responsive Design The benefits of responsive web design extend far beyond aesthetics. Google's mobile-first indexing prioritizes websites that are optimized for mobile devices, meaning a responsive site is essential for strong SEO performance. A positive user experience leads to higher engagement and, ultimately, more conversions. When your website is easy to use on a phone, potential customers are more likely to stay, browse, and take the action you want them to. As a dedicated responsive web design agency, Crossbridge ensures your website is a powerful asset that works for you, everywhere. Our developers are committed to building a superior online experience that reflects the quality of your business. Let Crossbridge ensure your website is optimized for every device. Contact us today to learn how our responsive web development can enhance your business's digital footprint and success.

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