6 Winning Strategies to Drive Traffic to Your Website

Austin Armstrong • July 14, 2022

“What can I do to drive traffic to my website?” This question has come to resonate with any business owner with a website. Over the last few years, having a website has become an essential piece of business. During the start of the pandemic in 2020, E-Commerce sales increased by 43% or $244.2 billion, compared to 2019 (according to census.gov). In 2021, sales increased another 14%.


These statistics drive home the fact that E-commerce is a growing platform and will continue to do so as markets evolve deeper into technology. To be a thriving business at the top of the food-chain, you must have a website and you must be able to drive traffic to it. Here are 6 strategies you can implement to drive traffic to your website. 


1.    Local SEO

For every local small business, this is a staple that you must implement just to compete for a piece of the market share. SEO (Search Engine Optimization) is a set of techniques and practices used to improve the appearance and positioning of your domain when a related topic, word, phrase, etc. is searched. Some good beginning steps to take for local SEO include:


  • Properly Setting up Google My Business and making sure your social media pages are set up correctly as well.
  • Use Google Trends to research keyword trends for your business’s niche and location, then apply those keywords.
  • Monitor your positioning and appearance.


2.    Content Creation

This is a form of inbound marketing, where the right people find YOU. Creating blogs is a great content marketing strategy for SEO, but there are some things to know before starting to write a blog. This will include: understanding your buyer persona or who you are writing for, conducting topic and SEO research, utilizing copywriting strategies to write the blog, then publishing and promoting the content.


3.    Paid Advertising

Paid ads are effective at quickly driving traffic to your site. There are many different formats, options, and levels to running paid campaigns. Targeting and goal settings allow you to target who you want and encourage them to do what you’d like, from engaging with your post to buying your product/service.


4.    Organic Social Media

If you are a retail or B2C business, you should always be posting on social media to stay in front of your followers. Utilizing new features are important here because many times when a platform creates them, they are built to help better the user experience for the user, which in turn, can help you create a better experience for your customers and followers. 


Another important note here is to use the correct social media platforms based on your target market – if you are targeting young gamers, then you should be running ads on YouTube and Instagram, not Facebook.


5.    Community Interaction

This is another important aspect to organic social media. When engaging with your community, you increase your brand recognition. Increasing your brand recognition leads to an increase in traffic to your website. 


A great example of this is Wendy’s Twitter presence. They interact with their followers what seems to be every day. Whether it be in a genuine human interaction or fielding customer complaints, they are always engaged.


6.    Email List Building

Email marketing is a great tool to utilize when posting a new blog or post. You can send an email to your email list and gain some traffic. Before you begin building a list, it is important to understand that this is an information transaction. You gain their email address, they gain a good user experience or content. 


Places you may place these transactions include social media, a sign-up form on your website, or a content offer.



Driving traffic is a hard task that consists of many different strategies and paths. Try implementing these strategies and see which one works best for you! Keep in mind that certain strategies may take longer than others, but usually the longer-developing strategies are more profitable and efficient in the end.

Meet the Author

Austin Armstrong

Austin Armstrong serves as a Marketing Strategist and Content Creator for Crossbridge. Specializing in Digital Marketing, Email Marketing, and Search Engine Optimization, the content generated by Austin serves the broader vision and overall strategy for each company. Austin works closely with Crossbridge's clients to ensure their success in their advertising and marketing efforts. Austin's passion can be seen in each project he undertakes.

Crossbridge Awarded for SEO Services in Ohio: Top Canton SEO Agency by Expertise.com

By David Garman • March 5, 2026
We are honored to announce that Crossbridge Marketing has been recognized by Expertise.com as one of the Top 12 SEO Agencies Serving Canton, earning a 5-star rating based on their comprehensive evaluation process. This recognition highlights our commitment to delivering strategic SEO services in Ohio as well as across the nation. In addition, we implement powerful local SEO content strategy, and build high-performing, SEO friendly website design solutions. At Crossbridge, our mission has always been simple: help our clients build the bridge between what they provide and what their customers need. This award reflects the hard work of our dedicated team and the trust our community places in us. Recognized for Excellence in SEO Services in Ohio Expertise.com conducted an in-depth evaluation of Canton SEO agencies using more than 25 variables across five categories, including licensing, user reviews, professionalism, and mystery shopping calls. Their goal is to connect people with the best local professionals—and we are proud to be included in their hand-picked list. Our 5-star Expertise.com rating is based on: Consistently strong Google and Facebook reviews (4.8 rating across platforms) Professional communication and responsiveness Proven results through tailored local SEO solutions This recognition reinforces our leadership in delivering measurable SEO services in Ohio that produce real results for businesses, nonprofits, medical facilities, ministries, and more. Strengthening Online Visibility with Local SEO Content Strategy Our award-winning services are rooted in one core principle: visibility drives growth. Our team implements comprehensive local SEO content strategy solutions designed to improve search rankings, expand reach, and generate qualified leads. More about our local SEO tools can be found at: crossbridgemarketing.com/seo-services Our team works together to enhance your local presence online and ensure your organization shows up when customers are searching. Whether we serve community nonprofits, healthcare systems, or small businesses in Canton or the surrounding areas, our focus remains the same—optimize visibility and drive exceptional growth. SEO Friendly Website Design That Converts Strong SEO begins with the foundation of your website. Our team builds every project with SEO friendly website design at the core. From responsive design and keyword-rich content to hardy site structure and user experience, we ensure your website supports long-term search performance. Crossbridge is composed of marketing specialists, web developers, videographers, and strategists who work together to address the unique needs of organizations throughout Northeast Ohio. This collaborative approach allows us to serve businesses of all sizes while maintaining precision and professionalism. Thank You to Our Community We would not receive honors like this without the support of our clients and our incredible team. We are grateful for the opportunity to serve our neighbors—helping local businesses, nonprofits, and medical facilities grow and optimize their digital presence. This award belongs to the entire Crossbridge family and the community that trusts us with their marketing goals. If you’re looking for proven SEO services in Ohio, strategic local SEO content strategy, or expert SEO friendly website design, we invite you to connect with us. Contact Crossbridge Marketing today and let us help your organization grow with confidence, clarity, and measurable results.

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By David Garman • February 27, 2026
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By David Garman • January 9, 2026
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