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Social media marketing
Josiah Martin • May 08, 2020
As the ways we interact with one another continues to evolve, so too do our marketing methods. It has evolved from newspapers, to radio and magazines, then television was the key. As the turn of the century neared the internet became the key to success. As the internet evolves, we’ve experienced the rise of Social Media. Over the last 15-20 years the world has dramatically shifted. Through Social Media many of us share more of our lives online in face to face interactions. Why speak with the five or so people in your inner circle about last night’s gourmet meal, when you can instantly share pictures and comments to thousands (or millions)?
With so many posts involving food, children, pets and politics; the question facing most businesses is how can we grab consumer attention in a sea of competing products and messages? Whether you are brand new to the market or have been doing business for over 100 years, gaining (and keeping) consumer attention is essential for continued success and growth. While this seems like a painfully obvious axiom; judging consumer attention is not so simple.
Take for instance a small wholesale supplier of lightbulbs, everyone will need new lightbulbs eventually and you have many business clients who make regular purchases. Since the operation is small there are relatively few employees to manage the lightbulb store. Always busy trying to keep up with demand, the owner doesn’t realize when a few clients stop ordering regularly. She calls on these clients and discovers that they have switched to a national chain or another supplier who had reached out to them.
Social Media is one of the easiest ways to stay in front of clients. Social Media marketing maintains brand awareness with relatively minor effort. Sending out mailers is a great way to engage with clients and potential clients; however, it is very expensive and doesn’t automatically engage with a broader audience than the addressee. If you can get clients to like and share your posts, your audience for that post is everyone that client is connected to and everyone those connections share when they engage with your message. This not only fosters top of mind awareness; it also penetrates new markets by creating conversations with an interested audience.
Social Media marketing campaigns can be done for far less than the cost of a single mailer. The startling reality is that fully 85% of American businesses, both large and small, are either under-utilizing Social Media or not using it at all. Chances are your business is one of these, contact our marketing experts here at Crossbridge and learn how Social Media can bring you greater success.
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In the deep and connecting world of social media, staying ahead means adapting to new features and trends. For businesses, this adaptability is not just about staying relevant; it's about maximizing impact and engagement. Facebook, Instagram, and LinkedIn continually evolve, offering fresh tools and features that can transform your marketing strategy. Let’s delve into how the Crossbridge social media marketing team can help businesses leverage these changes for growth and success. Facebook: Adapting to the Latest Changes Facebook remains a powerhouse in social media, constantly introducing features that can significantly enhance business marketing. From advanced targeting options in ads to interactive story features, these tools offer new ways to engage with your audience. Crossbridge enables businesses to capitalize on these features by creating more personalized and immersive content, driving both reach and engagement. Instagram: Innovating with New Trends Instagram's visual-centric platform continues to introduce innovative features, such as Reels, enhanced IGTV, and interactive stories, which open new avenues for creative marketing. Our team uses these features to allow businesses to showcase their products and services in dynamic ways, from short-form videos to behind-the-scenes content. Brands that have embraced these features have seen increased engagement, as they offer users fresh, captivating content. Additionally, our team can use Instagram Reels for product launches or tutorials to significantly boost visibility and audience interaction. LinkedIn: Expanding Beyond Professional Networking LinkedIn has evolved beyond a professional networking site into a robust platform for B2B marketing, recruitment, and thought leadership. Crossbridge can use features like LinkedIn Live, Events, and Polls, to help businesses establish their industry authority and engage with a more professional audience. These tools are particularly effective for sharing industry insights, company news, and professional content, helping to build a strong brand presence in the corporate world. Crafting a Unified Social Media Strategy Integrating the new features of Facebook, Instagram, and LinkedIn requires a strategic approach. Crossbridge knows how crucial it is to maintain brand consistency while innovating with these tools. A unified social media strategy should align your business goals with the unique strengths of each platform, ensuring a cohesive and effective online presence. Analytics and Performance Measurement Measuring the impact of your social media efforts is vital. Utilizing analytics tools provided by these platforms can offer insights into the performance of your content and campaigns. This data-driven approach allows Crossbridge social media marketers to fine-tune strategies and optimize future efforts for better results. Keeping Up with Social Media Evolution The landscape of social media is in constant motion, and staying informed is key. Businesses can partner with Crossbridge to keep up with the latest trends and features. This proactive approach ensures that your marketing strategies remain effective and relevant. Embracing the new features of Facebook, Instagram, and LinkedIn can significantly enhance your business's digital marketing efforts. By staying adaptable, creative, and strategic, Crossbridge can leverage these platforms to their fullest potential, ensuring your business not only keeps pace with the digital wave but rides it to success. Let’s have a conversation today about what social media marketing with Crossbridge can do for your business.
In the dynamic world of marketing, the landscape is constantly evolving, with new technologies and strategies emerging at a rapid pace.