STAY TUNED FOR 
THE LATEST NEWS!

SUBSCRIBE

Marketing In Uncertain Times

Rhianna Dixon • May 21, 2021

Marketing During Uncertain Times

Society has undergone many transformations throughout the course of history. In unsettling times, how we respond will greatly affect how successful we remain. History is full of examples of companies that have not only survived, but have thrived in the midst of uncertain times. Here are some tips to help your company be one of the thrivers!


Be Communicative

Communication – both within and without the company - is paramount. Communicate early and often as changes occur.  We need to display comfort with improvisation in order to reduce fear and uncertainty. This will help build trust and momentum. Also to be noted, in the thick of the battle, “we are in this together” goes a long way. Never underestimate the simple power of human connection during a crisis.

 

Be Flexible

It may seem easier to let your company remain in autopilot when you are going through a time of uncertainty. However, that is precisely the time when you should stop and re-evaluate. If financial analysis requires budget reallocation, you may need to focus on retention of your core customer segments as opposed to customer acquisition. Evaluate short term needs, but keep an eye on the long term as well. If you maintain momentum and remain connected with your core customers, this will likely pay off down the road.


Be Relevant

Marketers need to understand changes in buying activity. This past year has created major shifts in how we do things. Do we know where to find our current customer base? Be sure to regularly re-evaluate; some things will ‘return to normal’ and other things will not. Are our offerings relevant to what our clients need at the moment? Are there any ways that we can pivot or shift – be it temporarily or permanently – to fill a need? We need to let our customers know that we have solutions for them, especially if they are new solutions. Being aware of where we are as a whole will help us stay relevant to clients’ needs. 

By Josiah Martin 15 Mar, 2024
This is a subtitle for your new post
26 Feb, 2024
In the deep and connecting world of social media, staying ahead means adapting to new features and trends. For businesses, this adaptability is not just about staying relevant; it's about maximizing impact and engagement. Facebook, Instagram, and LinkedIn continually evolve, offering fresh tools and features that can transform your marketing strategy. Let’s delve into how the Crossbridge social media marketing team can help businesses leverage these changes for growth and success. Facebook: Adapting to the Latest Changes Facebook remains a powerhouse in social media, constantly introducing features that can significantly enhance business marketing. From advanced targeting options in ads to interactive story features, these tools offer new ways to engage with your audience. Crossbridge enables businesses to capitalize on these features by creating more personalized and immersive content, driving both reach and engagement. Instagram: Innovating with New Trends Instagram's visual-centric platform continues to introduce innovative features, such as Reels, enhanced IGTV, and interactive stories, which open new avenues for creative marketing. Our team uses these features to allow businesses to showcase their products and services in dynamic ways, from short-form videos to behind-the-scenes content. Brands that have embraced these features have seen increased engagement, as they offer users fresh, captivating content. Additionally, our team can use Instagram Reels for product launches or tutorials to significantly boost visibility and audience interaction. LinkedIn: Expanding Beyond Professional Networking LinkedIn has evolved beyond a professional networking site into a robust platform for B2B marketing, recruitment, and thought leadership. Crossbridge can use features like LinkedIn Live, Events, and Polls, to help businesses establish their industry authority and engage with a more professional audience. These tools are particularly effective for sharing industry insights, company news, and professional content, helping to build a strong brand presence in the corporate world. Crafting a Unified Social Media Strategy Integrating the new features of Facebook, Instagram, and LinkedIn requires a strategic approach. Crossbridge knows how crucial it is to maintain brand consistency while innovating with these tools. A unified social media strategy should align your business goals with the unique strengths of each platform, ensuring a cohesive and effective online presence. Analytics and Performance Measurement Measuring the impact of your social media efforts is vital. Utilizing analytics tools provided by these platforms can offer insights into the performance of your content and campaigns. This data-driven approach allows Crossbridge social media marketers to fine-tune strategies and optimize future efforts for better results. Keeping Up with Social Media Evolution The landscape of social media is in constant motion, and staying informed is key. Businesses can partner with Crossbridge to keep up with the latest trends and features. This proactive approach ensures that your marketing strategies remain effective and relevant. Embracing the new features of Facebook, Instagram, and LinkedIn can significantly enhance your business's digital marketing efforts. By staying adaptable, creative, and strategic, Crossbridge can leverage these platforms to their fullest potential, ensuring your business not only keeps pace with the digital wave but rides it to success. Let’s have a conversation today about what social media marketing with Crossbridge can do for your business.
22 Dec, 2023
In the dynamic world of marketing, the landscape is constantly evolving, with new technologies and strategies emerging at a rapid pace.
More Posts
Share by: