Effective Content Marketing Strategies for SME's in 2023

Crossbridge • July 3, 2023

Effective Content Marketing Strategies for SME's in 2023

The digital age is expanding like a latex balloon that keeps taking on air.  The only difference is that the digital age is not expected to pop from its inability to hold more air.  It can inflate with more advances in technology. For small and medium sized enterprises (SMEs) this is a unique opportunity to leverage the expanding digital age for business growth. 


Content marketing is one of many ways a SME can extend their brand awareness and enlarge their target audience.  The following will outline how Crossbridge can assist a SME in doing just that. 


GETTING STARTED WITH CONTENT MARKETING

Every business, regardless of size, strives to grow and be on top of the competition.  Aligning your marketing strategies with available digital trends is essential in markets today.  Crossbridge’s experts in digital marketing can escort you through this process.  Whether it’s through videos highlighting your services, or blog posts that educate your audience, or social media posts that captivate your followers, we have you covered.  These content marketing tools enable you to reach that growth efficiently and effectively. 


Crossbridge will help you establish the goals and mission of your content marketing, define your target audience, increase brand awareness, and determine your desired objectives.  To grow your business, your content marketing must be of high quality, relevant, and consistent with your audience. 


WHAT IS CONTENT MARKETING?

Using digital avenues to create and share marketing material such as blogs, videos, podcasts, and posts on social media, indicate that you are engaging in content marketing.  These tools promote your business and influence customers to recognize and remember you when it is time for them to purchase. 


WHY IS IT IMPORTANT

Customers today are continually ingesting information from their smartphones and other devices.  Engaging those customers where they are will produce greater marketing results.  Implementing your content marketing attention on various social media platforms also encourages brand recognition as customers may be actively involved on multiple platforms. 


IMPORTANT KEYS IN CONTENT MARKETING

High quality content is an essential key.  Your messaging must be relevant, engaging, and oriented to the particular platform it is appearing on.  It can be humorous, professional, informative, but must be consistent.  Images, videos, and podcasts must be fine tuned to meet the demands of multiple devices they will be viewed or heard on.  Crossbridge will assist you in promoting content that is on point with your goals. 


Your content must be optimized for search engine optimization (SEO).  Developing copy that utilizes industry keywords to bump your website to the top of search engine rankings is extremely important as well.  Our SEO professionals will assist you in making sure your content is rich in SEO.   


Administering your quality content throughout a variety of social media platforms will increase your audience reach and expand your brand awareness.  Analyze your previous social media presence so that you can concentrate on where your customers are and then give your marketing attention to those channels.  Being sure to utilize best practices for each individual platform will also be key.


USE MULTIMEDIA IN CONTENT MARKETING

At Crossbridge, we have multiple layers of marketing professionals who will assist you in the use of multimedia content.  Videos and captivating images from our videography/photography department can increase engagement, views, and attention.  Blogs and articles from our writers can escalate your ranking with search engines, inform your audience, and place you in front of more potential customers.  Infographics and more can compel your customers to see why you are the choice to purchase from.


SUCCESS STORY

Here is an excerpt from a recent case study review that Crossbridge facilitated for the Gish Barn. 


The Crossbridge team got right to work by choosing organic keywords to strategically place on The Gish Barn website in an effort to optimize search results for potential customers. Such keywords included ‘barn wedding’, ‘barn venue Ohio’, and ‘barn for corporate events’. This step alone produced a 155+ ranking on organic keywords. 

 Crossbridge continued their work by engaging in content strategy and a website overhaul for The Gish Barn. The success of the project continued. Visitors, additionally, were submitting contact forms after landing on the site. These form submissions increased by more than 159%, going from 2 submitted forms a week to 5 a day!  With The Gish Barn’s website overhauled and strategies put in place, the business saw significant improvements in their website traffic (exceeding 146%.). That is more than double the traffic that already existed on their site. 


Your SME could be our next success story.  Let Crossbridge bring your business into the digital age with strategic content marketing, support through website builds or overhauls, collaboration with online images, videos, and crafting messages to grow your brand recognition.  Expanding your business will not “pop” into useless pieces of plastic.  It will grow to industry moving advances with Crossbridge by your side. 


Contact us today to get your Content Marketing Strategy started. 

Crossbridge’s Digital Marketing: 6 Reasons Businesses Are Investing with Us

May 16, 2025
Investing in digital marketing is no longer optional. It is necessary for continued growth. Small business owners or large corporations who are seeking to amplify their brand's impact and increase measurable results find answers with Crossbridge. We act as your dedicated marketing partner, offering a comprehensive suite of services designed to showcase your brand and connect you with your ideal customers. Here are six compelling reasons businesses choose Crossbridge for their online marketing needs.  1. Dominate Your Local Market with Expert Local SEO Services In today's digital landscape, being easily found by local customers is critical. Our local SEO services are designed to put your business front and center in local search results. We optimize your online presence, content, and advertising strategies to ensure you're visible to potential customers in your area. Whether it's through targeted content, geographically focused digital advertising, or overall online marketing strategies, we ensure you capture local searches that convert into real business. 2. Precision Targeting: Reaching Your Ideal Customer Gone are the days of broad, untargeted advertising. Our digital advertising expertise allows us to pinpoint your ideal customer with laser-like precision. By leveraging sophisticated data analysis and platform capabilities, we ensure your message reaches the individuals most likely to engage with your brand and become loyal customers. This targeted approach maximizes the effectiveness of your marketing spend and drives meaningful connections. 3. Measurable Results: See Your Marketing Dollars at Work Transparency and accountability are at the core of our approach. With Crossbridge, you'll gain clear insights into the performance of your online marketing and digital advertising campaigns. We provide detailed tracking and analysis, allowing you to see exactly how your investment is contributing to website traffic, lead generation, and ultimately, sales. Measurable results empower you to make informed decisions and optimize your strategies for continuous improvement. 4. Maximize Your Return on Investment (ROI) Every marketing dollar should work hard for your business. Our strategic approach to digital advertising and overall online marketing is designed to deliver a strong return on your investment. By combining targeted reach, compelling creative, and continuous optimization, we ensure your marketing budget is used efficiently to achieve your specific business goals. 5. Your One-Stop Marketing Powerhouse Why juggle multiple vendors when you can find everything you need under one roof? Crossbridge boasts a diverse team of in-house specialists, including a dedicated web development company (Birdeye), a creative videography and photography department, talented graphic designers, skilled content creators, experienced advertising specialists, a comprehensive print department, and the large format printing and vehicle graphics expertise of Troyer Signs. This integrated approach ensures seamless collaboration and a unified brand message across all your marketing efforts. 6. Multi-Reach Platforms: Connecting with Your Audience Everywhere Your customers aren't just in one place online. That's why Crossbridge crafts marketing strategies that leverage a multitude of platforms to reach your audience wherever they are. From social media and search engines to email marketing and targeted online advertising, we create a cohesive presence that maximizes your visibility and engagement across the digital landscape. At Crossbridge, we're more than just a marketing agency – we're your dedicated partner in success. Let our comprehensive buffet of services including local SEO services, expert digital marketing, and our cutting-edge and customizable web development company (Birdeye) offer solutions to be the catalyst for your business growth. Contact Crossbridge today and let's define your marketing strategies and achieve your business goals together. Invest in Crossbridge. Invest in success.

Understanding Marketing vs. Advertising: Crossbridge’s Strategic Solutions

By Katie Schupp • April 17, 2025
For small business owners and non-profit organization members, understanding the difference between marketing and advertising is crucial for effective outreach and growth. While often used interchangeably, these terms represent distinct but interconnected concepts. Both are essential, and knowing how to use them effectively can significantly impact your success in reaching your goals. Let's break it down in simple terms.  What is Marketing? Marketing is the broader picture. It's the overall process of creating, communicating, and delivering value to your customers. Think of it as the strategy and plan for getting your message to your audience. Marketing involves: Market Research: Understanding your target audience, their needs, and your competition. Branding: Developing your organization's identity, including your logo, messaging, and values. Product/Service Development: Creating offerings that meet the needs of your target audience. Pricing: Determining the optimal price for your products or services. Distribution: Figuring out how to get your offerings to your customers. Customer Relationship Management (CRM): Building and maintaining relationships with your customers. Digital Marketing Services are a key part of modern marketing. This includes using online channels like websites, social media, and email to reach your audience. What is Advertising? Advertising is a component of marketing. It's the paid promotion of your products, services, or organization to a specific audience. Advertising is a way to get your message in front of your ideal customer. It's a specific tool within your marketing plan. Examples of advertising include: Internet Advertising : Paid ads on search engines (like Google Ads) and social media platforms. Print ads in newspapers or magazines. Radio and television commercials. Online banner ads. How Marketing and Advertising Work Together Marketing sets the stage, and advertising operates for you on that stage. Your marketing plan guides your advertising efforts. For example, your marketing strategy might identify your target audience and your key messaging. Your advertising then uses that information to create effective ads that reach that audience and deliver that message. Using Marketing and Advertising for Your Goals Both marketing and advertising are essential for success. Effective marketing builds a strong foundation, while effective advertising drives awareness and action. For small businesses and non-profits, a well-defined marketing plan combined with strategic advertising can: Reach a wider audience. Increase awareness of your organization. Drive engagement and support. Increase conversions Ultimately, achieve your goals. Let Crossbridge Help You Need help with your marketing and internet advertising efforts? Crossbridge offers comprehensive digital marketing services to help grow your business or organization. We can develop a tailored strategy that combines effective marketing with targeted advertising to maximize your impact. Ready to get started? Contact Crossbridge today for your digital marketing and advertising needs.

Logo Design and Graphic Design Services: Building a Brand that Stands Out

By Katie Schupp • March 21, 2025
In today's visually-driven world, a strong brand identity is essential for any organization to stand out from the crowd. Whether you're a startup company, a new non-profit, or an established business looking to refresh your image, logo design and graphic design services play a crucial role in creating a memorable and impactful brand presence. At Crossbridge, we offer professional logo design services and custom graphic design services for marketing materials that help you build brand recognition, connect with your target audience, and achieve your marketing goals.  Why Invest in Professional Logo Design and Graphic Design? Your logo is the visual cornerstone of your brand identity. It's the symbol that represents your organization, communicates your values, and makes a lasting impression on your audience. Coupled with strong graphic design across your marketing materials, you create a cohesive and impactful brand experience. Here's how professional logo design and graphic design services can benefit your organization: Brand Recognition: A unique and memorable logo helps people instantly recognize and remember your brand. Professionalism and Credibility: High-quality design conveys professionalism and builds trust with your audience. Consistency: Consistent use of your logo and brand elements across all platforms creates a cohesive brand identity. Emotional Connection: A well-designed logo and visual identity can evoke emotions and connect with your target audience on a deeper level. Marketing Effectiveness: Strong visuals enhance the impact of your marketing materials, whether it's brochures, website graphics, or social media posts. Crossbridge's Design Services: Creating a Visual Identity that Shines At Crossbridge, our team of talented designers combines creativity and strategic thinking to craft visual identities that stand the test of time. We offer a comprehensive range of design services, including: Custom Logo Design: We'll work closely with you to create a unique and memorable logo that reflects your brand's essence. Brand Style Guide Development: We'll create a guide that outlines the rules for using your logo and brand elements, ensuring consistency across all platforms. Marketing Material Design: We'll design eye-catching brochures, flyers, social media graphics, and other marketing materials that align with your brand identity. Website Design: We'll create a visually appealing and user-friendly website that complements your brand and drives conversions. Partner with Crossbridge for Design Excellence Whether you're a startup looking to establish your brand identity or an established organization seeking a refresh, Crossbridge is your trusted partner for professional logo design services and custom graphic design services for marketing materials. We're passionate about helping organizations of all sizes create a visual identity that makes a lasting impression and drives success. Let’s have a conversation today!
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