Effective Content Marketing Strategies for SME's in 2023

Crossbridge • July 3, 2023

Effective Content Marketing Strategies for SME's in 2023

The digital age is expanding like a latex balloon that keeps taking on air.  The only difference is that the digital age is not expected to pop from its inability to hold more air.  It can inflate with more advances in technology. For small and medium sized enterprises (SMEs) this is a unique opportunity to leverage the expanding digital age for business growth. 


Content marketing is one of many ways a SME can extend their brand awareness and enlarge their target audience.  The following will outline how Crossbridge can assist a SME in doing just that. 


GETTING STARTED WITH CONTENT MARKETING

Every business, regardless of size, strives to grow and be on top of the competition.  Aligning your marketing strategies with available digital trends is essential in markets today.  Crossbridge’s experts in digital marketing can escort you through this process.  Whether it’s through videos highlighting your services, or blog posts that educate your audience, or social media posts that captivate your followers, we have you covered.  These content marketing tools enable you to reach that growth efficiently and effectively. 


Crossbridge will help you establish the goals and mission of your content marketing, define your target audience, increase brand awareness, and determine your desired objectives.  To grow your business, your content marketing must be of high quality, relevant, and consistent with your audience. 


WHAT IS CONTENT MARKETING?

Using digital avenues to create and share marketing material such as blogs, videos, podcasts, and posts on social media, indicate that you are engaging in content marketing.  These tools promote your business and influence customers to recognize and remember you when it is time for them to purchase. 


WHY IS IT IMPORTANT

Customers today are continually ingesting information from their smartphones and other devices.  Engaging those customers where they are will produce greater marketing results.  Implementing your content marketing attention on various social media platforms also encourages brand recognition as customers may be actively involved on multiple platforms. 


IMPORTANT KEYS IN CONTENT MARKETING

High quality content is an essential key.  Your messaging must be relevant, engaging, and oriented to the particular platform it is appearing on.  It can be humorous, professional, informative, but must be consistent.  Images, videos, and podcasts must be fine tuned to meet the demands of multiple devices they will be viewed or heard on.  Crossbridge will assist you in promoting content that is on point with your goals. 


Your content must be optimized for search engine optimization (SEO).  Developing copy that utilizes industry keywords to bump your website to the top of search engine rankings is extremely important as well.  Our SEO professionals will assist you in making sure your content is rich in SEO.   


Administering your quality content throughout a variety of social media platforms will increase your audience reach and expand your brand awareness.  Analyze your previous social media presence so that you can concentrate on where your customers are and then give your marketing attention to those channels.  Being sure to utilize best practices for each individual platform will also be key.


USE MULTIMEDIA IN CONTENT MARKETING

At Crossbridge, we have multiple layers of marketing professionals who will assist you in the use of multimedia content.  Videos and captivating images from our videography/photography department can increase engagement, views, and attention.  Blogs and articles from our writers can escalate your ranking with search engines, inform your audience, and place you in front of more potential customers.  Infographics and more can compel your customers to see why you are the choice to purchase from.


SUCCESS STORY

Here is an excerpt from a recent case study review that Crossbridge facilitated for the Gish Barn. 


The Crossbridge team got right to work by choosing organic keywords to strategically place on The Gish Barn website in an effort to optimize search results for potential customers. Such keywords included ‘barn wedding’, ‘barn venue Ohio’, and ‘barn for corporate events’. This step alone produced a 155+ ranking on organic keywords. 

 Crossbridge continued their work by engaging in content strategy and a website overhaul for The Gish Barn. The success of the project continued. Visitors, additionally, were submitting contact forms after landing on the site. These form submissions increased by more than 159%, going from 2 submitted forms a week to 5 a day!  With The Gish Barn’s website overhauled and strategies put in place, the business saw significant improvements in their website traffic (exceeding 146%.). That is more than double the traffic that already existed on their site. 


Your SME could be our next success story.  Let Crossbridge bring your business into the digital age with strategic content marketing, support through website builds or overhauls, collaboration with online images, videos, and crafting messages to grow your brand recognition.  Expanding your business will not “pop” into useless pieces of plastic.  It will grow to industry moving advances with Crossbridge by your side. 


Contact us today to get your Content Marketing Strategy started. 

Responsive Web Development: Ensuring Your Website Works Flawlessly on Every Device

By David Garman • September 5, 2025
In today’s multi-device world, your website’s success hinges on its ability to adapt. At Crossbridge, we specialize in responsive web development. Our responsive web design is a crucial service that ensures your website provides a seamless experience for every user, on every device. As a professional responsive web design agency, we understand that your website's content must be easily viewable, and its functionality must be perfect, regardless of the screen size or dimensions it's seen on. Our developers are experts at making sure your site looks and feels flawless on computers, mobile devices, tablets, and more. Why Responsive Web Design is Now a Necessity Think about how you use the internet. You might check a website on your desktop at work, browse on your tablet at home, or quickly look up information on your smartphone. If a website forces you to zoom in, scroll horizontally, or deals with images that are too large to load, you'll likely leave. This user frustration leads to high bounce rates and lost opportunities. A well-executed responsive web design strategy is what prevents this. It’s an approach to building websites that fluidly adjusts its layout, images, and content to fit the user’s screen. This professional standard ensures that your message and brand remain consistent and accessible, no matter the device. Our Approach to Responsive Web Development Our team of expert developers and designers goes beyond the basics to deliver a truly optimized website. We implement flexible grids, scalable images, and modern code that intelligently detects the user’s screen and dimension. This means your website is not simply a smaller version of its desktop self; it is a fully optimized, intuitive experience.  For our clients, this means that every image is clearly visible, every button is clickable, and all content is legible. We ensure that your website loads quickly on mobile connections, a critical factor for both user satisfaction and search engine rankings. We ensure that your websites are always built to the highest standard for optimal functionality on any platform. The Business Advantage of Responsive Design The benefits of responsive web design extend far beyond aesthetics. Google's mobile-first indexing prioritizes websites that are optimized for mobile devices, meaning a responsive site is essential for strong SEO performance. A positive user experience leads to higher engagement and, ultimately, more conversions. When your website is easy to use on a phone, potential customers are more likely to stay, browse, and take the action you want them to. As a dedicated responsive web design agency, Crossbridge ensures your website is a powerful asset that works for you, everywhere. Our developers are committed to building a superior online experience that reflects the quality of your business. Let Crossbridge ensure your website is optimized for every device. Contact us today to learn how our responsive web development can enhance your business's digital footprint and success.

The In-House Marketer vs. The Crossbridge Partnership: A Clearer Path to Success

By David Garman • August 14, 2025
For any business leader, the decision to hire an in-house marketer or partner with a marketing agency is a critical one. While an internal hire might seem like a straightforward solution, the reality is that the demands of modern SEO services, content creation, and comprehensive marketing often require a diverse range of skills. At Crossbridge, we offer a specialized team that acts as your dedicated marketing partner, a well-oiled machine ready to tackle your needs with precision and expertise. The Challenge of a One-Person Team Hiring an in-house marketing manager often means you get an individual with a single area of expertise. That person, while talented, may not be proficient in the various roles a full-service agency provides. You must also account for significant overhead costs, including recruitment fees, training, insurance, and benefits like vacation and parental leave. This single individual may also lack access to the cutting-edge technology and resources that a dedicated digital marketing agency uses daily, from advanced web design platforms to sophisticated marketing analytics software. The average marketing manager in Ohio takes home around $80,000 a year, and that cost only covers one person with a limited skill set. When you need a multifaceted approach to grow your business, a single hire quickly becomes a bottleneck. The Crossbridge Advantage: A Team of Specialists Choosing Crossbridge gives you access to an entire team of specialists for a fraction of the cost. Our staff includes SEO experts, seasoned content creators, PPC gurus, and award-winning graphic designers. We also have project managers who keep everything molded together, ensuring a seamless and efficient process for you. We offer fresh, neutral perspectives, providing suggestions based on expertise and experience across various industries, from e-commerce and retail to ministry-oriented clients. You get a neutral outlook that tells you what works in marketing and what does not. This scalability means you only pay for the services you need, allowing your budget to work harder and achieving a fast turnaround on your ROI. We operate with transparency—no hidden fees—and our team communicates with you at every step, allowing you to remain in full control of your business needs and outcomes. A Clear Path to Measurable Success Let's look at the numbers. Hiring a full-time marketing manager could cost upwards of $80,000 a year, yet they would still lack the diverse skills and resources of a full-service team. In contrast, a comprehensive Crossbridge package that includes Google Ads management, consistent content creation, and a thorough digital SEO audit might come in at a much lower cost annually. This allows you to deploy a highly effective strategy with a specialized team for a fraction of the price. We don't just ask you to trust us; we offer measurable metrics so you can determine if our solutions are bringing your investment to fruition. We are not just your marketing agency; we are your partners in business. We are driven by what will bring you traffic, improved marketing, and higher conversions because when you succeed, so do we. Let us bridge the gap between where you are and where you want to be. Let’s cross that bridge together. Contact us today for a consultation to dissect your goals and receive a proposal on how we can drive your business forward.

Integrated Cross Channel SEO: Blog, Video, and Social Synergy for Success

By David Garman • July 4, 2025
In today's complex digital landscape, a marketing approach that’s pieced together simply won't cut it. For businesses seeking true online visibility and engagement, the power lies in integrated cross channel SEO: blog, video, and social synergy. At Crossbridge, we understand that effective SEO content optimization requires a collaborative strategy across all your digital assets. We bring together a variety of services to ensure your brand's message is cohesive, compelling, and reaches your target audience wherever they are. The Power of a Unified Strategy Individual marketing efforts are certainly valuable, but their true potential is unlocked when they work in harmony. Think of your digital presence as a symphony where each instrument plays a vital role. When your blog content, video production, and social media activity are strategically aligned and optimized for search engines, the impact is amplified. Our SEO content optimization ensures that every piece of content, regardless of its format, is crafted with relevant keywords and valuable insights, making it discoverable and engaging. Blog Services: Your Foundational Content Hub Our blog services are central to your integrated cross channel SEO strategy. We provide optimal keywords, exposing readers to relevant topics, crafting informative and engaging posts that position you as an industry authority. This high-quality content not only educates readers about your services or products but also directly assists in search engine ranking. Each blog post becomes a valuable asset, drawing organic traffic to your website and serving as a rich source for other content formats. Video Production: Captivating and Converting Visual content increasingly dominates online consumption. Our video production services create dynamic and memorable experiences that complement your written content. These videos promote your services, illustrate complex topics, and increase traffic to your website. When optimized for search and integrated with your other channels, a compelling video serves as a powerful conversion tool, drawing customers deeper into your brand's story and offerings. Social Media Synergy: Meeting Your Audience Where They Are Your target audience scrolls through their social feeds daily, and our social media services meet them right there. We craft engaging posts that resonate with specific demographics, driving traffic back to your website, blog content, and video assets. This creates a powerful loop where social media amplifies your SEO-optimized content, and that content, in turn, provides value to your social followers. This continuous interaction is a key component of integrated cross channel SEO. Achieving Marketing Success Through Synergy Crossbridge goes beyond individual service offerings. We orchestrate these elements to achieve marketing success. By utilizing multiple platforms, relentless SEO content optimization, and precise keyword targeting, we ensure your message reaches customers effectively, driving conversions and fostering loyalty. This comprehensive, integrated approach opens up vast potential for your website to become a true hub for business growth. Your marketing strategy expands for greater impacts with email marketing, print services, graphic design, website revisions, and so much more. We are your all-in-one destination for marketing success. Ready to see the synergy in action? Contact Crossbridge today to discuss how integrated cross channel SEO: blog, video, and social synergy transforms your marketing strategy.