Advancing Your Business's Online Presence

Melissa Nichols • October 27, 2022

 What business owner or service provider would not want more customers drawn to their website? Why not let Crossbridge provide your business with the SEO and website analysis to drive online traffic right up your lane just like they did for The Gish Barn. 

 

The Gish Barn is an elegant rustic venue for weddings, special celebrations, and corporate events. They were seeking an increase of digital traffic to their website, the generating of more leads, and significant growth of their business. They chose Crossbridge to make this happen! With their goals defined, Crossbridge began a 14 week case study. 

 

The Crossbridge team got right to work by choosing organic keywords to strategically place on The Gish Barn website in an effort to optimize search results for potential customers. Such keywords included ‘barn wedding’, ‘barn venue Ohio’, and ‘barn for corporate events’. This step alone produced a 155+ ranking on organic keywords. 

 

Crossbridge continued their work by engaging in content strategy and a website overhaul for The Gish Barn. The success of the project continued. The team began to build effective backlinks in an effort to increase website traffic and improve the site’s ranking.  The top backlinks reached over 420 in that 14 week study. Increasing traffic to their website was beneficial but that was not all that The Gish Barn needed. Converting those visitors to customers was and is essential! Visitors, additionally, were submitting contact forms after landing on the site. These form submissions increased by more than 159%, going from 2 submitted forms a week to 5 a day!  With The Gish Barn’s website overhauled and strategies put in place, the business saw significant improvements in their website traffic (exceeding 146%.). That is more than double the traffic that already existed on their site. 

 

The case study results were clear. The Gish Barn’s goals for additional leads and traffic on their website, as well as a substantial growth of their business was, in fact, accomplished. 

Let Crossbridge perform a digital audit of your online presence. They will optimize your search engine results, boost your website traffic and assist you in growing your business. You will not be disappointed!

Meet the Author

Melissa Nichols

Hi! I'm Melissa Nichols, a writer here at Crossbridge. I have been with the company since August of 2022. Outside of working, I enjoy watching my sons play baseball and basketball, going on thrift store adventures with my daughter and relaxing on my porch swing at our country home. My family and I are actively involved with the Youth Group at our church where my husband is the Youth Pastor/Assistant Pastor. I like to encourage others with this simple phrase: "Choose Joy".

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