Effective Content Marketing Strategies for SME's in 2023

The digital age is expanding like a latex balloon that keeps taking on air.  The only difference is that the digital age is not expected to pop from its inability to hold more air.  It can inflate with more advances in technology. For small and medium sized enterprises (SMEs) this is a unique opportunity to leverage the expanding digital age for business growth. 

Content marketing is one of many ways a SME can extend their brand awareness and enlarge their target audience.  The following will outline how Crossbridge can assist a SME in doing just that. 

GETTING STARTED WITH CONTENT MARKETING

Every business, regardless of size, strives to grow and be on top of the competition.  Aligning your marketing strategies with available digital trends is essential in markets today.  Crossbridge’s experts in digital marketing can escort you through this process.  Whether it’s through videos highlighting your services, or blog posts that educate your audience, or social media posts that captivate your followers, we have you covered.  These content marketing tools enable you to reach that growth efficiently and effectively. 

Crossbridge will help you establish the goals and mission of your content marketing, define your target audience, increase brand awareness, and determine your desired objectives.  To grow your business, your content marketing must be of high quality, relevant, and consistent with your audience. 

WHAT IS CONTENT MARKETING?

Using digital avenues to create and share marketing material such as blogs, videos, podcasts, and posts on social media, indicate that you are engaging in content marketing.  These tools promote your business and influence customers to recognize and remember you when it is time for them to purchase. 

WHY IS IT IMPORTANT

Customers today are continually ingesting information from their smartphones and other devices.  Engaging those customers where they are will produce greater marketing results.  Implementing your content marketing attention on various social media platforms also encourages brand recognition as customers may be actively involved on multiple platforms. 

IMPORTANT KEYS IN CONTENT MARKETING

High quality content is an essential key.  Your messaging must be relevant, engaging, and oriented to the particular platform it is appearing on.  It can be humorous, professional, informative, but must be consistent.  Images, videos, and podcasts must be fine tuned to meet the demands of multiple devices they will be viewed or heard on.  Crossbridge will assist you in promoting content that is on point with your goals. 

Your content must be optimized for search engine optimization (SEO).  Developing copy that utilizes industry keywords to bump your website to the top of search engine rankings is extremely important as well.  Our SEO professionals will assist you in making sure your content is rich in SEO.   

Administering your quality content throughout a variety of social media platforms will increase your audience reach and expand your brand awareness.  Analyze your previous social media presence so that you can concentrate on where your customers are and then give your marketing attention to those channels.  Being sure to utilize best practices for each individual platform will also be key.

USE MULTIMEDIA IN CONTENT MARKETING

At Crossbridge, we have multiple layers of marketing professionals who will assist you in the use of multimedia content.  Videos and captivating images from our videography/photography department can increase engagement, views, and attention.  Blogs and articles from our writers can escalate your ranking with search engines, inform your audience, and place you in front of more potential customers.  Infographics and more can compel your customers to see why you are the choice to purchase from.

SUCCESS STORY

Here is an excerpt from a recent case study review that Crossbridge facilitated for the Gish Barn. 

The Crossbridge team got right to work by choosing organic keywords to strategically place on The Gish Barn website in an effort to optimize search results for potential customers. Such keywords included ‘barn wedding’, ‘barn venue Ohio’, and ‘barn for corporate events’. This step alone produced a 155+ ranking on organic keywords. 

 Crossbridge continued their work by engaging in content strategy and a website overhaul for The Gish Barn. The success of the project continued. Visitors, additionally, were submitting contact forms after landing on the site. These form submissions increased by more than 159%, going from 2 submitted forms a week to 5 a day!  With The Gish Barn’s website overhauled and strategies put in place, the business saw significant improvements in their website traffic (exceeding 146%.). That is more than double the traffic that already existed on their site. 

Your SME could be our next success story.  Let Crossbridge bring your business into the digital age with strategic content marketing, support through website builds or overhauls, collaboration with online images, videos, and crafting messages to grow your brand recognition.  Expanding your business will not “pop” into useless pieces of plastic.  It will grow to industry moving advances with Crossbridge by your side. 

Contact us today to get your Content Marketing Strategy started.